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These days, great content and images go hand in hand. In fact, image-based social sharing sites like Tumblr and Vine have been gaining ground and as a result Facebook and Twitter have been making their sites more photo-friendly.

This is only a problem when people unknowingly use photos without considering copyright and legal issues. Every blogger is pulling pictures off Pinterest or Google and sharing photos right?  Maybe some are, but they’re doing it wrong.

If you are reading this there is a good chance you have heard or participated in a discussion on the good and bad of social media, and Facebook in particular.  Some internet users have very passionate arguments on both ends, but most of us simply want to log on and chat with friends and family.

1. Neglecting the Importance of Repeat Customers

Why would repeat customers be so important to your business? Simply this: trust. Don't forget that 80% of your business comes from those who already are familiar with your products and only 20% of business come from new customers. Think of your repeat customers being the bread and butter for your company.

A picture is worth a thousand words, and in the world of web, a picture simply generates more engagement.

This past week, I was introduced to Canva, an online design resource company based in Australia. I was especially excited to read that Former Chief Evangelist of Apple, Guy Kawasaki, joined the ranks of this Canva and  had this to say:

In social media, the World Cup is becoming the biggest social media event ever. We can learn a few things from World Cup Fever that will guide you in examples of ways to create visual content and user engagement:

1. Always use appropriate humor. You can never go wrong with it. After all, it is the best medicine.