This Is What You Should Do When You Write A Blog

Blogging is one of the most effective ways to build your website and make it a “library” of information for your current and potential clients. Although most business owners and marketing managers understand this, many still have a certain amount of anxiety when approaching the task. Below, we have listed a few easy things to keep in mind when blogging so that you can easily create a useful blog that will please both your visitor and the search engines.

How Long Should My Blog Be

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Your Blogging Questions Answered

As Director of Online Marketing for The Worx Company, one of the topics my clients are most concerned about is blogging. How often should I blog? How many keywords should I include in a blog? How long should my blog be? What should my topic be? Business owners often look at me with a sense of hopelessness in their eyes, not knowing where to begin or how to proceed. But I can assure you; it is not as hard as many of you are making it out to be.

Identifying Your Audience

It doesn’t matter if you are writing text for a new website, posting a Facebook or Twitter update or publishing a blog, it is essential that you know who your audience is and that you create a message just for them.  One of the easiest and most effective ways to identify your audience is by creating personas.  You can create as many as you like but in most cases three to five is ideal.  

What is a persona?