social media

Cyberbullying Is Not A Back-to-School Issue

Traditionally we have thought of bullying as a school issue. Kids can be brutal. We should know - we were all kids once and were either the victim, bully or bystander. One thing many of us learned as we grew older though is that bullies exist everywhere. Those bullies aren’t limited to school and childhood. However, we learn a lot in our years on how to manage those types of people. That is, we seemed to learn how to manage them.

6 Mistakes To Avoid on Facebook

Okay - I know every business is not making these mistakes but because I am on Facebook about 98% of the time I am awake, I do see these mistakes a lot.  I see them enough that I was inspired to write this blog and even had to scale it back some or it would be tl;dr.  If you are playing by Facebook rules I applaud you.  If you aren't or are not sure, please take a few minutes to learn some of the rules and etiquette of Facebook posting for business.

Identifying Your Audience

It doesn’t matter if you are writing text for a new website, posting a Facebook or Twitter update or publishing a blog, it is essential that you know who your audience is and that you create a message just for them.  One of the easiest and most effective ways to identify your audience is by creating personas.  You can create as many as you like but in most cases three to five is ideal.  

What is a persona?

Spread Your Social Media Message With Your Email Signature

About once a month I get an email from a CEO or business owner asking “how can I get more of my clients to follow me on social media?”  My eye scrolls to the end of their email and I see their name, company name, title, phone number but no social media icons.  You have invested time and money into creating these wonderful social media sites with engaging, relevant and useful content for your community, but then you don’t add them to your email signature so that those who interact with you can follow your sites?