As Director of Online Marketing for The Worx Company, one of the topics my clients are most concerned about is blogging. How often should I blog? How many keywords should I include in a blog? How long should my blog be? What should my topic be? Business owners often look at me with a sense of hopelessness in their eyes, not knowing where to begin or how to proceed. But I can assure you; it is not as hard as many of you are making it out to be.
Should you have a blog separate from your website? Probably not.
There are a few good reasons to keep a blog as a separate piece from your website, but most of the time I am going to recommend you keep that blog on your company website. Let’s take a look at why to keep your blog on your company website first, then we will look at valid reasons to take it off the site.
Think you want your neighbor's kid to create your website for you? Think again. Not only does a website require a professional looking website, but most people don't even consider the technicalities of all the back-end work that is done with programmers, security, maintenance, IT, etc. Today, I'll give you a glimpse of what is required just from the designer's perspective.
Today's web designers skills go beyond software knowledge. In addition to technical skills, web designers must possess the following:
For a lot of people, blogging for their business seems to be a source of mystery and apprehension and it really doesn't have to be. I’ve written this blog for those of you who have no idea where to start and I hope it helps you kick things off on your own blogging adventures.
Before we get started though….
Why should you blog?