SEO (Search Engine Optimization) is a topic many love and are passionate about (including us). We've collected some quotations from many of the leaders of the SEO and Social Media Marketing world to share with you. Some are funny. Others are inspirational. A few may give you that warm, fuzzy feeling of knowing you are doing something right. Enjoy.
Organizations who can't match up in content creation and promotion may find themselves losing out to content marketers who learn the basics of SEO. ~ Rand Fishkin
Content comes in many forms; we tend to think of written content when the term is used, but the reality is, video and image content can be more useful when it comes to influencing search and social results. ~ Debra Mastaler
People will come to your site because you have good compelling content. You need to hit it from all angles: blog posts, articles, graphs, data, infographics, interactive content - even short pictures when you Tweet. ~ Chris Bennett
Google only loves you when everyone else loves you first. ~Wendy Piersall
The objective is not to ‘make your links appear natural'; the objective is that your links are natural. ~Matt Cutts
Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there. ~Marc Ostrofsky
Even the best SEOs are not magicians. They can't simply place a site at the top of the engines when there are hundreds of thousands (if not millions) of others that offer basically the same thing, and provide basically the same information. If they could, you'd see a whole lot more millionaire SEOs.
~Jill Whalen
The success of a page should be measured by one criteria: Does the visitor do what you want them to do? ~Aaron Wall
Spiders, robots, and crawlers are your friends. In the name of search engine optimization, you’ll not only learn to love them, but also you’ll actually go out of your way to attract them. ~Rebecca Lieb
SEO is an ongoing project, not set-it-and-forget-it. ~Rebecca Lieb
Almost overnight, the Internet's gone from a technical wonder to a business must. ~Bill Schrader
Understanding how to behave in social media is easy: be nice or leave. ~Faris Yakob
A company blog is not a press release; making it just another channel for company fluff is the fastest way to kill it. ~Lazar Dzamic
Opportunities in social media marketing seem boundless; the best do not seek to disrupt conversations but to integrate – to add something useful and compelling. ~Nuri Djavit
Working in social media provides a good sense of what the American Gold rush must have been like – people piling into frontier towns with very little idea of exactly what they were doing, but a burning desire to make a buck doing it. ~Leo Rayman
Content is the reason search began in the first place. ~Lee Odden
Content is anything that adds value to the reader’s life. ~Avinash Kaushik
If you build it…you may still need Google AdWords. ~Jennifer Mesenbrink
Twitter is like hugging. Just because it’s hard to measure the return on investment doesn’t mean there isn’t value there. ~Tony Hsiesh
No matter what, the very first piece of social media real estate I’d start with is a blog. ~Chris Brogan
There’s a lot of fear-mongering about “losing control” of your brand online, when, in fact, you’ve got control over as much as you always have: how you present your business and how you act. ~Jay Baer & Amber Naslund
Don't say anything online that you wouldn’t want plastered on a billboard with your face (or logo) on it. ~Erin Bury
SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked. ~Duane Forrester
In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web. ~Rand Fishkin
SEO is a noun, verb and adjective. ~Todd Malicoat
People don’t want to be marketed at in the social channel. This is where they want to talk to each other, and brands are there by invitation. They have to be a great guest at the table. ~Veronica Fielding
Sell-sell-sell sales methods simply do not work on social media. ~Kim Garst
People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising. ~Mark Zuckerberg
Social media is not about the exploitation of technology but service to community. ~Simon Mainwaring
It's a dialogue, not a monologue, and some people don't understand that. Social media is more like a telephone than a television. ~Amy Jo Martin
Not using social media in the workplace, in fact, is starting to make about as much sense as not using the phone or email. ~Ryan Holmes
Celebrities have more influence to be able to reach out to people, but people are becoming famous on Facebook and social media every day.
~Shemar Moore
One of the great ironies of the social media era is that some of the least social people in the world created it. ~Sarah Lacy
Fresh content doesn't exist to game the SEO system. It's the words, images, and stories that truly engage us, make us want to share with others, and creates a bond between us and a brand. ~Shawn Amos
