Blogging is one of the most effective ways to build your website and make it a “library” of information for your current and potential clients. Although most business owners and marketing managers understand this, many still have a certain amount of anxiety when approaching the task. Below, we have listed a few easy things to keep in mind when blogging so that you can easily create a useful blog that will please both your visitor and the search engines.
How Long Should My Blog Be
There is no magic number of words that is going to make Google happy and make your blog rank #1 in search results or have it shared a thousand times on Facebook and Pinterest. Do not get too hung up on a word count. The key to a great blog is content. If your blog is two, really great paragraphs that answer a question that everyone asks, you have written a good blog. If you are a good writer (or have access to one) who can write a longer blog to provide even more details on your topic, that is fantastic. Maybe you get to the point quickly and don’t want to “write long.” That is okay too. Your goal is to answer a question and provide truly meaningful information to your reader.
How Often Should I Blog
How many times a day do you answer questions? Each one of those questions is a blog. For some of you, you could write a blog every hour and never run out of content. Of course, most of you wouldn’t have time to do this and maintain your other responsibilities. Find a schedule that works for you and try to stick to it. Can you blog weekly? Twice a month?
What Should I Write About
First, is your subject relevant to the rest of your website? A hot air balloon adventure company should write about hot air balloon adventures. They shouldn’t write about kittens unless the kittens are taking a hot air balloon adventure. One of the services the Worx Company offers is that it advises business owners on blog writing, as well as offers blog writing services, so this blog is about blog writing. It is essential to write about what you do or what you offer. Next, choose a question you are asked daily, or some piece of information you are sharing with every client you see. Write about that. Those questions are clearly important information and your audience either wants or needs to know the information.
What NOT to do:
- Do not copy a blog from another website
- Do not publish copyrighted material without written permission
What you SHOULD do:
- Add a bullet point section near the end covering the highlights if your blog is long or has a lot of information
- Use a tool like Grammarly or have a colleague double check your grammar, spelling, and punctuation.
- Share your blog on social sharing sites like Facebook.
- Add a date to your blog. Many websites are already set up to do automatically.
- Add some pictures. People like pictures! Be sure you have permission to use the permission to use the pictures though (you do not have permission to use pictures you find on Google images, in most cases).
As an expert in your field, your knowledge is priceless. Sharing your valuable information in a blog will help strengthen existing relationships and build new ones as they come to you seeking answers to their questions. If you lack the time or ability to write a blog on a regular basis, we can help. Contact us here or give us a call. We’re happy to help.