Blogging is one of the most effective ways to build your website and make it a “library” of information for your current and potential clients. Although most business owners and marketing managers understand this, many still have a certain amount of anxiety when approaching the task. Below, we have listed a few easy things to keep in mind when blogging so that you can easily create a useful blog that will please both your visitor and the search engines.
As Director of Online Marketing for The Worx Company, one of the topics my clients are most concerned about is blogging. How often should I blog? How many keywords should I include in a blog? How long should my blog be? What should my topic be? Business owners often look at me with a sense of hopelessness in their eyes, not knowing where to begin or how to proceed. But I can assure you; it is not as hard as many of you are making it out to be.
Should you have a blog separate from your website? Probably not.
There are a few good reasons to keep a blog as a separate piece from your website, but most of the time I am going to recommend you keep that blog on your company website. Let’s take a look at why to keep your blog on your company website first, then we will look at valid reasons to take it off the site.
By providing original content, you increase your chances of ranking in the search engines for your topics. Content that is already published elsehwere guarantees your page won't see any rankings.
These days, great content and images go hand in hand. In fact, image-based social sharing sites like Tumblr and Vine have been gaining ground and as a result Facebook and Twitter have been making their sites more photo-friendly.
This is only a problem when people unknowingly use photos without considering copyright and legal issues. Every blogger is pulling pictures off Pinterest or Google and sharing photos right? Maybe some are, but they’re doing it wrong.