Blogging is one of the most effective ways to build your website and make it a “library” of information for your current and potential clients. Although most business owners and marketing managers understand this, many still have a certain amount of anxiety when approaching the task. Below, we have listed a few easy things to keep in mind when blogging so that you can easily create a useful blog that will please both your visitor and the search engines.
Not everyone is a graphic designer. But with a few online tools, your website and social media postings can look like you are. Canva, Desygner, Ripl and more can help you look like you have a design team at your disposal.
As Director of Online Marketing for The Worx Company, one of the topics my clients are most concerned about is blogging. How often should I blog? How many keywords should I include in a blog? How long should my blog be? What should my topic be? Business owners often look at me with a sense of hopelessness in their eyes, not knowing where to begin or how to proceed. But I can assure you; it is not as hard as many of you are making it out to be.
Facebook has started rolling out "verified pages". These badges will show visitors that your page is legitimate and monitored by your business. Facebook indicates that verified pages will rank higher in search results than unverified pages.
Should you have a blog separate from your website? Probably not.
There are a few good reasons to keep a blog as a separate piece from your website, but most of the time I am going to recommend you keep that blog on your company website. Let’s take a look at why to keep your blog on your company website first, then we will look at valid reasons to take it off the site.