the Worx Company | Esther Kim's blog

Esther Kim's blog

You Think You Have What It Takes to Be A Web Designer Today?

Think you want your neighbor's kid to create your website for you? Think again. Not only does a website require a professional looking website, but most people don't even consider the technicalities of all the back-end work that is done with programmers, security, maintenance, IT, etc. Today, I'll give you a glimpse of what is required just from the designer's perspective.

Today's web designers skills go beyond software knowledge. In addition to technical skills, web designers must possess the following:

Is That Photo Legal to Use?

These days, great content and images go hand in hand. In fact, image-based social sharing sites like Tumblr and Vine have been gaining ground and as a result Facebook and Twitter have been making their sites more photo-friendly.

This is only a problem when people unknowingly use photos without considering copyright and legal issues. Every blogger is pulling pictures off Pinterest or Google and sharing photos right?  Maybe some are, but they’re doing it wrong.

Avoid these Common Marketing Mistakes


1. Neglecting the Importance of Repeat Customers

Why would repeat customers be so important to your business? Simply this: trust. Don't forget that 80% of your business comes from those who already are familiar with your products and only 20% of business come from new customers. Think of your repeat customers being the bread and butter for your company.

Social Media Sizes Cheat Sheet as of May 2014

I am not about reinventing the wheel and found that the best resource regarding the social media sizes to be from InfinPixels

InfinPixels has made it easy to see not only the required sizes for upload, but also provides a beautiful visual of how the pieces fit for each website starting with Facebook, Twitter, Instagram, YouTube, Google+, and Pinterest. Their infographic is beautifully and simply designed. 


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