The Introduction

I’m attending a big networking event and a gentleman walks toward me from across the room.  He tells me his name, we shake hands and chat for a few minutes about a question he has.  I want to keep in touch and can think of another professional I would like to introduce his business to and so I ask for a card.  We exchange cards, smile, shake hands and he walks away.  I look down at the card and then I see it:  d***c****@yahoo.com.  My head drops.

About once a month I get an email from a CEO or business owner asking “how can I get more of my clients to follow me on social media?”  My eye scrolls to the end of their email and I see their name, company name, title, phone number but no social media icons.  You have invested time and money into creating these wonderful social media sites with engaging, relevant and useful content for your community, but then you don’t add them to your email signature so that those who interact with you can follow your sites?