How Different Social Channels Work Best for Different Businesses
Social media is an incredibly powerful tool for any business, but some platforms cater best to different industries. For example, a financial advisor may generate more success from an active and engaging LinkedIn profile and feed than they would if they shared the same content on Facebook. This is because LinkedIn’s network caters specifically to the working professional and job-seeker, whereas networks like Facebook have a broader user base. That being said, we don’t suggest that any business skip out on creating and maintaining an active Facebook presence. After all, Facebook is the powerhouse of social media at 1.86 billion monthly active users and counting! The following social platforms often present the greatest reach opportunities for these industries:
- Instagram – photography, videography, interior design, retail/fashion, food/beverage
- Twitter – electronics, fashion, finance, airlines/travel, sports, food/beverage, comedy/acting
- LinkedIn – finance, real estate, telecom, consulting, manufacturing, recruiting
- Facebook – personal websites, hotels, recreation, cars, food/beverage, commercial services
Utilizing Facebook Ads to Cash in on Seasonal Services
Facebook’s ad targeting capabilities can be especially effective for businesses who offer seasonal services that generate a spike in revenue, such as landscaping (spring), snow removal (winter), tax preparation (first quarter), etc. Facebook ads gives you the opportunity to hone in on your target audience and make your services known right when they need you most.
No Time to Post to Your Social Media? No Problem
Harnessing the power of social media for your business can’t be done overnight, it’s a process. Creating a social business profile simply isn’t enough – you must constantly update it for success. For busy business owners who simply don’t have the time to implement effective strategies, The Worx Company offers a solution by posting to your social platforms 2-5 days a week for you. Give us a call at 855-243-2035 or contact us here for more info on our social media marketing packages.