Is your website pulling in business for you, or is it driving business away? The days of being able to build your own site from a template or having a relative throw one together for you have long been over. Today, web visitors expect to see a well-designed site that is easy to navigate and has a clear message, all while being visually interesting. Let’s take a look at what customers expect when they visit your website and what will send them running to your competitors.
Today was Wednesday and as such it was our weekly Educational Lunch Session. We do this ritual almost every week in an effort to help both our potential clients and existing clients learn more about our industry and how it affects them. Today the web has had a massive affect on almost every industry. The problems resulting from this particular paradigm shift are too numerous to go into any detail, but the two problems we encounter most often are a lack of education, and a dependence on proprietary software. Both of these issues are completely understandable as the web is still relatively new, and people are still relatively inexperienced, and this is exactly why we hold our weekly lunch & learns.