Websites are a critical component for any business striving to succeed in today’s competitive landscape. But just having a website is not enough, you need invested knowledge and expertise into the site design for the most efficient and effective online presence possible. Every website has the potential to reach its target audience and maximize its return on investment, but not all websites succeed. It is the sites that are consistently using professional Drupal website design components to exude credibility and trust that experience true online success.
The first component to a Drupal website design is the look and feel, or presentation, of the site. It is the visitor’s first impression of your site, brand, and company as a whole. Professional illustrations, graphic design and photography always enhances a site’s look and feel, but not at the expense of the other components. Visual elements should always act an appropriate enhancement of written content and functionality. You don’t want to be too flashy or techno-savvy because it may look too expensive (or hokey) for the company’s budget. Drupal website design consistency is also essential in providing the user with confidence and freedom to find information on your site.
In recent years, website usability has become increasingly important for delivering a quality user experience. Website usability is the ease at which a visitor can use the site. It starts with good site architecture, or structure, for quick navigation and links to easily accessible content. It should also be a priority to stay current with the latest web and accessibility standards, such as XHTML 1.0, JavaScript, or PHP and use them to your advantage.
Effective content writing is one of the most important aspects of the overall website design. Your company’s call to action, value proposition, and product or service should be the all-star of the homepage. The written content needs to be compelling, informative, and relevant to your target audience. Most visitors will only scan content, rather than read as meticulously as you do, so extra attention must be invested to optimize its scan-ability.
Your website can be the epitome of design, but it won’t be appreciated if no one sees it. A website will fail if it doesn’t have quality traffic. Quality traffic comes from three different sources. People who come directly in their browser, through a search engine, or a link from a different website. Search engine optimization (SEO) and marketing will drive traffic to your website through careful planning and execution of internet marketing and correct coding.
The most important goal of a Drupal website design is to create results for your business. For most companies, this means generating leads and prospects and converting them into sales and clients. If your site’s presentation, usability and content are professional and you are getting quality traffic, you stand a great chance of winning business and increasing your overall conversion rates.
Being found on the internet is a difficult, but rewarding achievement. Once traffic is flowing onto your site, it is critical that a credibility and trust awaits the visitor via presentation, usability, SEO, and quality content. Only then can you ensure quality targeted traffic and increased, consistent conversions. However, not all businesses have the internal capacity or resources to invest in these design components. The Worx Company is an Oklahoma-based business with over 10 years of experience developing Drupal website design. We are a team of highly efficient consultants, coordinators, designers and programmers, all dedicated to providing the highest quality and best service for your Drupal website design project.
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