4 Myths about Your Web Presence

Myth #1. If you build it, they will come.

Your web presence isn't just a matter of building a website. It doesn't stop there. Consider the ways in which people interact through the internet. Whether you're rating the latest dish you tasted through Yelp or shared another selfie through Instagram, the interaction is always a two-way street. Creating fresh content on your website and other media platforms like Facebook, Google+ or Twitter will be a key player for maximizing your web presence. Your business should choose from several outlets to yield maximum results. Don't put all your eggs in one basket but also don't spread yourself too thin with all the social media options out there. Simply choose three or four you can stick to on a regular basis. Whether you like it or not, the web is here to stay.

Also, don’t assume people are checking out your website to find out how great your company is. Instead, think about why a potential customer would come to your website in the first place. Most people get excited about promoting their services that they forget to focus on what the customer needs. Think about the audience. What are their needs? Think about: Products you are offering, FAQ, your contact info, business hours, and content to help them solve a problem etc. Content is still king.

Myth #2. Your website/business is successful only when there are thousands of visits (or likes/follows). 

Sure, having a thousand likes on Facebook can look great, but having all those fans doesn't necessarily mean your message is being heard or seen. Ask yourself first: Does my web presence increase awareness or bring user engagement? Don't simply focus on how many likes your page has, but see what goals are being met through social media. Refocus beyond the Like button, and hone in on key relationships with your fans.

Myth #3. My business is really successful. We don't need to be online.

What you're really saying is that you don't need new business while your competitors are gaining theirs.

Time and time again, people go straight to search engines to find the products and services they need. Also consider customer retention and support. Your website is a 24/7 resource for those you are already doing business with. Whether they need to know your hours or FAQ's, your presence will work for you, even when you aren't.

Myth #4. My neighbor's son makes websites. I will have him create one for me.

First impressions matter.

It takes just a fraction of a second for someone to form their first opinion of your company. And first impressions can last for years. Consider your online reputation, which is ultimately built from your web presence. This includes everything from: Project Management, Front-End and Back-End Development, Writing, Content Strategy, Web Design, User Experience, Client Services, Content Management System, Web Hosting, Maintenance, SEO, and Social Media. The list goes on. Are you willing to entrust your reputation to an amateur?