As Director of Online Marketing for The Worx Company, one of the topics my clients are most concerned about is blogging. How often should I blog? How many keywords should I include in a blog? How long should my blog be? What should my topic be? Business owners often look at me with a sense of hopelessness in their eyes, not knowing where to begin or how to proceed. But I can assure you; it is not as hard as many of you are making it out to be.
Should you have a blog separate from your website? Probably not.
There are a few good reasons to keep a blog as a separate piece from your website, but most of the time I am going to recommend you keep that blog on your company website. Let’s take a look at why to keep your blog on your company website first, then we will look at valid reasons to take it off the site.
Have you ever published something on your website that was taken from another website? Or have you put something on your website that an industry source allowed you (and everyone else) the option to use the content they created?
These days, great content and images go hand in hand. In fact, image-based social sharing sites like Tumblr and Vine have been gaining ground and as a result Facebook and Twitter have been making their sites more photo-friendly.
This is only a problem when people unknowingly use photos without considering copyright and legal issues. Every blogger is pulling pictures off Pinterest or Google and sharing photos right? Maybe some are, but they’re doing it wrong.
It doesn’t matter if you are writing text for a new website, posting a Facebook or Twitter update or publishing a blog, it is essential that you know who your audience is and that you create a message just for them. One of the easiest and most effective ways to identify your audience is by creating personas. You can create as many as you like but in most cases three to five is ideal.
What is a persona?