Is your website pulling in business for you, or is it driving business away? The days of being able to build your own site from a template or having a relative throw one together for you have long been over. Today, web visitors expect to see a well-designed site that is easy to navigate and has a clear message, all while being visually interesting. Let’s take a look at what customers expect when they visit your website and what will send them running to your competitors.
Blogging is one of the most effective ways to build your website and make it a “library” of information for your current and potential clients. Although most business owners and marketing managers understand this, many still have a certain amount of anxiety when approaching the task. Below, we have listed a few easy things to keep in mind when blogging so that you can easily create a useful blog that will please both your visitor and the search engines.
If you are in the position to manage your online presence, or perhaps you are supplementing the postings made by someone else, you will find yourself in need of some design tool. You are an expert in the service or product you provide your customers. Nobody expects you to be a graphic designer also. I’ve gathered a list of tools just for you and your busy schedule. Explore and determine which best fit the needs of you and your company.
As Director of Online Marketing for The Worx Company, one of the topics my clients are most concerned about is blogging. How often should I blog? How many keywords should I include in a blog? How long should my blog be? What should my topic be? Business owners often look at me with a sense of hopelessness in their eyes, not knowing where to begin or how to proceed. But I can assure you; it is not as hard as many of you are making it out to be.
Facebook has started rolling out "verified pages." The badges that the verified pages carry will show visitors to your page that your page is legit and monitored by the business. Facebook also says that verified pages will rank higher in search results than unverified pages.
I recommend you update your Facebook page with this new feature. This feature is rolling out which means it may not be available to everyone at once. If you do not see this availability today, check back.
Traditionally we have thought of bullying as a school issue. Kids can be brutal. We should know - we were all kids once and were either the victim, bully or bystander. One thing many of us learned as we grew older though is that bullies exist everywhere. Those bullies aren’t limited to school and childhood. However, we learn a lot in our years on how to manage those types of people. That is, we seemed to learn how to manage them.
I've gathered some pretty nifty tools for you to start using on Facebook if you aren't already using them. These are great tools for anyone - whether you are on Facebook once a week or 10 hours a day managing social media marketing for your business. Maybe there will be a tip here you can use to make your online life easier.
SEO (Search Engine Optimization) is a topic many love and are passionate about (including us). We've collected some quotations from many of the leaders of the SEO and Social Media Marketing world to share with you. Some are funny. Others are inspirational. A few may give you that warm, fuzzy feeling of knowing you are doing something right. Enjoy.
Should you have a blog separate from your website? Probably not.
There are a few good reasons to keep a blog as a separate piece from your website, but most of the time I am going to recommend you keep that blog on your company website. Let’s take a look at why to keep your blog on your company website first, then we will look at valid reasons to take it off the site.
“I don’t want to open a Facebook page for my business because I might get a negative review.”
If you are a business owner and have had this thought then you are not alone. But I will tell you that it is not a good reason to stay off Facebook or any other online platform. In fact, it is a very bad reason and I will tell you why soon.