As Director of Online Marketing for The Worx Company, one of the topics my clients are most concerned about is blogging. How often should I blog? How many keywords should I include in a blog? How long should my blog be? What should my topic be? Business owners often look at me with a sense of hopelessness in their eyes, not knowing where to begin or how to proceed. But I can assure you; it is not as hard as many of you are making it out to be.
Today was Wednesday and as such it was our weekly Educational Lunch Session. We do this ritual almost every week in an effort to help both our potential clients and existing clients learn more about our industry and how it affects them. Today the web has had a massive affect on almost every industry. The problems resulting from this particular paradigm shift are too numerous to go into any detail, but the two problems we encounter most often are a lack of education, and a dependence on proprietary software. Both of these issues are completely understandable as the web is still relatively new, and people are still relatively inexperienced, and this is exactly why we hold our weekly lunch & learns.
Ok, so not really. It's actually two days till Drupalcon, and I'm up trying to get all the details together before I leave. The new website (yeah this one) has to go live before we get out of here, and I have to make sure I have all the gadgets and doo-dads and clothes I need to make it through a week in Boston. An entire week of wearing non-work clothes... I'm not sure I'll know what to do with myself.