As Director of Online Marketing for The Worx Company, one of the topics my clients are most concerned about is blogging. How often should I blog? How many keywords should I include in a blog? How long should my blog be? What should my topic be? Business owners often look at me with a sense of hopelessness in their eyes, not knowing where to begin or how to proceed. But I can assure you; it is not as hard as many of you are making it out to be.